"The first MC jeans I designed was in collaboration with Harley-Davidson Sweden back in 2005 when I was 21 years old."
- Moses Shahrivar, founder
Airbag Inside Sweden AB, an innovative airbag & design company based in Gothenburg, Sweden. Airbag Inside brought together a team of EU companies with expertise within their field of Software, Hardware, Jeans manufacturing and Airbag innovation to create the Airbag Consortium A.D.A.M. The consortium are developing the airbag jeans as a part of EU's smart textile accelerate program "Smart X".
Our goal is to bring airbag clothing to life and prevented injuries in a serious motorcycle accident.
According to, U.S. Department of Transportation – National Highway Traffic Safety Administration Study: “Lower Extremity Injuries in Motorcycle Crashes”, the lower body suffers more injuries than the upper body in an extreme motorcycle accident. The injuries on the lower body parts are less life threatening but tend to be more permanent because the rider survives. This makes the long-term costs for the society much higher for injuries occurring on the lower body parts than on the upper body parts. According to that study, the distribution of the lower
extreme injuries in motorcycle crashes, according to the study are, leg 27%, pelvis 18%, knee 16%, thigh 11%, foot 10%, ankle 10%, hip 4% and other 4%.